Does the Netflix deal tell us anything about what Take-Two thinks this is

Six hours of exclusivity on a streaming service for a game reveal. Thirty one million views in four days and the top spot on their chart in most of the countries they track.

Serious question underneath the usual complaining: is that a games company doing marketing, or is that a games company positioning this as a general entertainment event on the level of a film release? Because those imply very different things about how the launch gets handled.