The marketing has gone quiet again and I think that is the plan

Extended Look on the 27th, a wave of coverage for about five days, and then almost nothing.

They have done this every single time. Enormous drop, silence, enormous drop. The silence is not a gap in the campaign, the silence is part of the campaign, because it makes the next thing feel like an event rather than a step.

Expect nothing until late October and then expect everything at once lol